Following the growth in tea brands, Aokozay saw the need to re-position and develop its brand to become the aspirational, drink of choice. Without a marketing budget following the re-design, our challenge was to bring Alokozay up to date and gain better market value.
Haroon Popal worked personally with developing a unique brand position and packaging for the Alokozay products. Our challenge was to create a design that would stand out in a busy market, unite the range and showcase a range of products which have been store cupboard classics in homes across the world for over 100 years.
The final pack design was rolled out across over 42 SKUs and Alokozay have successfully relaunched its Tea brand range with fantastic feedback from distributors and consumers across the Middle East and Africa and Asia including CIS countries. The brand positioning is now set to be rolled out across all POS and online material.
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