Following the growth in low-priced competitor brands, Miz saw the need to position and develop their brand to become the aspirational, drink of choice. Without a marketing budget following the re-design, our challenge was to bring MIZ up to date and gain better market value.
We were challenged with developing a unique positioning for the Miz brand. Our brief was to create a design that would stand out in a busy market, unite the range and showcase a range of products which have been store cupboard classics in homes across the world for over 100 years.
The final pack design was rolled out across over 4 SKUs and MIZ have successfully relaunched their Drinks range with fantastic feedback from distributors and consumers across the Middle East and Africa. The brand positioning is now set to be rolled out across all POS and online material.
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