+1 (646) 624-5079

X Customs

Branding + Packaging Design + Print Media + Slide

Brief

Following the growth in Electronic products, XCustoms saw the need to re-position and develop its brand to become the aspirational, drink of choice. Without a marketing budget following the re-design, our challenge was to bring XCustoms up to date and gain better market value.

  • Text Hover
  • Text Hover

Approach

Haroon Popal worked personally with developing a unique brand position and packaging for the XCustoms products. Our challenge was to create a design that would stand out in a busy market, unite the range and showcase a range of products which have been store for a decade.

Brand image is how the customer actually perceives and interprets your brand. It may not necessarily be the same as the brand identity. A customer can recognize the logo of a brand which can instantly evoke a feeling of trust. A good example is Coca Cola – you see the logo, you instantly know you are getting a quality product.

  • Text Hover

Approach

Haroon Popal worked personally with developing a unique brand position and packaging for the XCustoms products. Our challenge was to create a design that would stand out in a busy market, unite the range and showcase a range of products which have been store for a decade.

Brand image is how the customer actually perceives and interprets your brand. It may not necessarily be the same as the brand identity. A customer can recognize the logo of a brand which can instantly evoke a feeling of trust. A good example is Coca Cola – you see the logo, you instantly know you are getting a quality product.

The Result

The final Pack Design was rolled out across over 9 SKUs and XCustoms have successfully launched its brand range with fantastic feedback from distributors and consumers across the Middle East and North Africa. The brand positioning is now set to be rolled out across all POS and online material.

Let's Talk

Email us: info@bindron.com | Call: +1 (646) 623-5079 

Drop us a line.